Ascona became a centre for tourism and culture as far back as the 1930s. Intellectuals, business leaders, politicians, sportsmen and women and artists all admired the picturesque village for both its lakeside location and the mild climate it enjoys. To this day, 'the most beautiful spot on Lake Maggiore' has lost nothing of its charm. Countless events add to the appeal of the jewel of Ascona: concerts, exhibitions and much, much more.
